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Fashion Jobs
NIKE
Lead Product Management – ed&a, Icc, India
Permanent · Bengaluru
NIKE
India Sports Marketing Manager
Permanent · Bengaluru
NIKE
Senior Dynamic Application Security Tester – Cis, Icc, India
Permanent · Bengaluru
PUMA
Senior Manager - Golf Sales (Cpg-Cobra Puma Golf)
Permanent · Bengaluru
PUMA
Manager - Accounts Payable
Permanent · Bengaluru
PUMA
Senior Manager – Teamsport Sales
Permanent · Bengaluru
NIKE
Lead Technical Product Manager – p&m, Icc, India
Permanent · Bengaluru
PUMA
Manager – Customer Reconciliation And Accounts
Permanent · Bengaluru
PUMA
Manager – Warehouse Operations (Ecommerce)
Permanent · Gurugram
NIKE
Lead Product Manager, India – ed&a Icc
Permanent · Bengaluru
PVH
Manager, Business Solutions
Permanent · Bengaluru
NIKE
Senior Product Manager - Enterprise Service Management (Esm), India – Tech Ops Icc
Permanent · Bengaluru
NIKE
Identity And Access Management (Iam) Security Operations Engineer, India – Cis Icc
Permanent · Bengaluru
NIKE
Expert Security Incident Coordinator, India – Cis Icc
Permanent · Bengaluru
NIKE
Senior Security Engineer, India – Cis Icc
Permanent · Bengaluru
NIKE
Director of Engineering , Retail Commerce – Consumer Marketplace, Icc, India
Permanent · Bengaluru
BROADCAST THE COMPANY
Digital Marketing Internship
Internship · MUMBAI
NIKE
Senior Software Engineer Iii – Retail Commerce Pos, India - Consumer & Marketplace Icc
Permanent · Bengaluru
NIKE
Senior Software Engineer ii – Retail Commerce Pos, India - Consumer & Marketplace Icc
Permanent · Bengaluru
SHAYA BY CARATLANE
Merchandiser & Planner
Internship · MUMBAI
NIKE
Senior Software Engineer Iii, India – Marketing Technology Icc
Permanent · Bengaluru
SS HOMME - SARAH & SANDEEP
Marketing And PR Intern
Internship · MUMBAI
Home > Videos > Key Fashion Moment: 2015 : The Vetements phenomenon

Key Fashion Moment: 2015 : The Vetements phenomenon

access_time 00:02:29

In 2015, the label vetements exploded. after a year’s existence, the brand was already sold in around forty retail outlets in the world. they even invited themselves to paris fashion week for a late show at the famous ‘le dépôt’ nightclub with kanye west, already a client, sat front row. a house which would rather be a collective, is managed by two brothers, guram for the business side and demna gvasalia for the creative. the latter was already questioning the pace of fashion all whilst two seasons later becoming the artistic director of balenciaga. with interview of demna gvasalia :we thought about a generic name because we didn’t want to have personal names on it and the name vêtements which means clothing, it was the most literal and it was the most direct and clear explanation of what our creative values stand for and it’s really about clothes, we don’t want to do art or pretend to create some avant-garde or something new. every fabric that we approach, we always look for authenticity in it that it looks real and not created or fantasy, without added element. there is a lot of this kind of attitude approach when you wear the clothes, what it does, how it folds and in the end we just decided to take our own clothes that we wear and that we like and to just use those elements and to put it in the collection so the security shirt is the t-shirt, the real security t-shirt that i’ve been wearing for almost two years and then you have another print on the sweatshirt that comes from another person’s personal sweatshirt that this person was wearing. so it’s very much like that aspect, we just put some very personal elements into the collection and give them a new life. but it needs to find this new way of developing also creatively and maybe filtering and becoming slower rather than running as fast as possible because as a designer you’re in a situation whether you want it or not, every three months you have to come up with a great collection which is not really natural, i mean a designer needs time to think, to question it, to double question it etc, to make something that makes sense and that is credible at the end. so i think this whole time pays and the dynamic of fashion is about to take a different turn.