Panoply, founded by two French women, revolutionizes today’s model of consumption by proposing to rent trendy clothes from in fashion designers. Up until now the pieces which are put in the spotlight by some celebrities and models, now find themselves in every cupboard for a week through a subscription system. Showroom Panoply, 10 rue Royale in Paris and soon in London.www.panoplycity.comInterviews with the two founders, Emmanuelle Brizay and Ingird Brochard.Interviews : Emmanuelle Brizay : Rather than loaning or the renting, we are in fact, into the experience. It’s important for us, it’s important for the brands that we work with, and it’s what we want to bring to our customers, it’s the same type of VIP service or the it girls that we sees in the magazines who have the brands or the press showrooms, they can borrow the pieces that they want, according to their events, and their agendas and it’s the same thing for our members.Ingrid Brochard : How does this concretely happen? You subscribe to a monthly subscription and you have credits that you can use in our catalogue and our collection, you can dress well from going to work, going to a wedding, going out with your friends or even going to a club. Ingrid Brochard : We succeeded to appeal to a lot ofdesigners who had never offered rentals. It’s important to note that, Marc Jacobs, Courrèges, Alexis Mabille, Preen, Proenza Schouler, Etro…A lot of brands have truly been charmed by this approach and also by our very strong, luxurious visual identity, we are compared to NET-A-PORTER and Matches which is quite a good sign for the brands.Emmanuelle Brizay : the brands and the media do an exceptional job, and they give women a terrible urge to wear the clothes and it’s very important for us to satisfy their urge and to be able to let them wear the clothes that they see in the press today, but it’s a choice which, for us is clearly assumed, to work on the current collections and to be able to give the best fashion to our clients. (Music free : Bandit & Nikit)
Panoply, the Netflix of fashion?
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