The house of Dior has chosen French World Cup winner Kylian Mbappé to be its latest ambassador for menswear and the Sauvage scent. The 22-year-old was the star striker when France won the 2018 World Cup in Russia.
The skateboarding brand owned by VF Corp. has handed over the helm of its marketing operations to an experienced executive formerly with Nike and Samsung. Harrer reports to Doug Palladini, global president of Vans.
Jean-Marc Bellaiche took charge of French retail group Le Printemps in September 2020. In this interview, he explains how he is dealing with store closures and the Covid-19 crisis, while working to transform the group.
It has kicked off a seven-day “digital festival”, linked to its loyalty programme, that’s “the biggest ever celebration of our global member community" and features exclusives, unveilings and celebrity appearances.
Hermès has cancelled its annual Saut Hermès show-jumping event in the Grand Palais, originally scheduled for the weekend of March 20 to 22. Coronavirus also led the house to call off its April 28 cruise show in London.