Puma had to scramble to respond to a sudden trend for oversized, chunky sneakers in the last few months, the CEO said on Thursday, as the German sportswear maker dashed hopes for another hike to its earnings guidance.
The international brewer has chosen the Italian sportswear brand as its partner for the latest World Cup-themed edition of the company’s #Heineken100 program, resulting in a six-piece soccer-focused capsule.
On Sunday night, France for the second time were the winners of the World Cup tournament, wrapping up the 2018 edition in Russia. The final was also a win for several brands present both on and off the field.
The World Cup final on Sunday will not only be an all-European affair but an all-Nike match. For the first time in its history, the American sportswear manufacturer will be providing the kit for the two finalists.
The art of reviving an esteemed but almost moribund brand – a skill in which the French have few equals – is one very much in evidence at Vuarnet, as it opens a brand-new flagship in New York's Nolita on Bastille Day.