For a shoe brand, there's a lot to love about toning footwear. Potential annual sales of $1 billion and growing, shoes selling at double the average price, and a huge market of walkers looking to shape up.
German sporting goods maker Puma gave a subdued outlook for the soccer World Cup year of 2010, saying it expected the overall environment to remain tough, after posting a weaker-than-expected finish to 2009.
Struggling British sportswear retailer JJB Sports was dealt a further blow with David Jones, chairman and architect of its rescue, stepping down to continue his long-running battle against Parkinson's Disease.
A better-than-expected Christmas performance from British sportswear and fashion retailer JD Sports Fashion reflected a cut in competitor capacity and a strong product proposition, its chief executive said.
Cost control is likely to remain the mantra of European companies next year, as the strength of economic recovery is tested by governments withdrawing stimulus measures to repair national balance sheets.