The American outdoor label unveiled its new strategy at Pitti Uomo, revealing a project focused on in-store experience, social networks and storytelling in Asia and the US, with plans for a new flagship in New York.
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29 published items with the word (s) or phrase Woolrich in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
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![]( "Woolrich reveals plans to become a global brand")
Woolrich reveals plans to become a global brand -
![]( "Pitti Uomo 95: menswear show set to surprise with new format and innovative projects")
Pitti Uomo 95: menswear show set to surprise with new format and innovative projectsOn Jan. 8, the Florentine show kicks off a path-breaking session, with a new layout, changes to many sections and a series of special events, with French label Y/Project top of the bill.
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![]( "WP Lavori in Corso sells Woolrich stake as Japanese group Goldwin’s share in US brand grows")
WP Lavori in Corso sells Woolrich stake as Japanese group Goldwin’s share in US brand growsItalian fashion companies WP Lavori in Corso and WP Holding have sold their long-held stake in Woolrich, whose majority shareholder is now L-Gam, as Goldwin’s stake also grows.
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![]( "Woolrich sold to Luxembourg private equity firm L-Gam")
Woolrich sold to Luxembourg private equity firm L-GamThe premium outdoor company has sold a majority stake to L-Gam Advisors Sarl in a move that has been described as a “further step in the globalization process” of the brand.
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![]( "Singer Lauryn Hill fronts fashion campaign for Woolrich, teases custom designs")
Singer Lauryn Hill fronts fashion campaign for Woolrich, teases custom designsSoul/hip-hop artist Lauryn Hill has teamed with American outdoor apparel brand Woolrich to design a capsule collection, also starring in the brand's autumn/winter 2018 images.
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![]( "‘I Go Out’ section a breath of fresh air at Pitti Uomo show")
‘I Go Out’ section a breath of fresh air at Pitti Uomo showThe menswear show’s outdoor style section is a hit, thanks to a directional range of apparel and accessories labels exhibiting their wares in wooden stands surrounded by plants and trees.
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![]( "US outerwear brand Woolrich grows 12% in Europe, launches outdoor line with Goldwin")
US outerwear brand Woolrich grows 12% in Europe, launches outdoor line with GoldwinBoosted by positive retail results in Europe, the US outerwear brand will open a second Italian flagship in Rome, and will present the new Woolrich Outdoor line at Pitti Uomo 94.
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![]( "Luxury market eyes Canada")
Luxury market eyes CanadaThe infiltration of luxury retailers in notable Canadian cities like Toronto and Vancouver have been on the rise since 2015.
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![]( "Men's fashion shows: 5 fall/winter 2018 trends")
Men's fashion shows: 5 fall/winter 2018 trendsFive major trends were highlighted at Pitti Uomo and Milan Fashion Week from January 8 to 15, 2018, during the men’s fall/winter 2018-19 showcases.
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![]( "DSquared2 do Rocky Mountain rhinestone 'n' roll")
DSquared2 do Rocky Mountain rhinestone 'n' rollBella Hadid opened the action and Kendall Jenner ended it at DSquared2 Sunday, even though this is officially the menswear season in Milan.