Reviving old-fashioned or forgotten brands requires a set of certain skills – patience, respect for DNA, deep-pockets and real affection for a marque, which for some reason Italians seem particularly good at doing.
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34 published items with the word (s) or phrase Woolrich in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
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![]( "Lorenzo Boglione on Sebago’s revival, Italian style")
Lorenzo Boglione on Sebago’s revival, Italian style -
![]( "Pitti Uomo 97 to fête ‘United Nations of the World’")
Pitti Uomo 97 to fête ‘United Nations of the World’The flags chosen as the theme of the Florentine menswear show, which opens on Tuesday, symbolise the diverse, international range of exhibitors of this winter session, featuring major names and special events.
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![]( "Pitti Uomo continues evolution into lifestyle platform")
Pitti Uomo continues evolution into lifestyle platformThe Florentine menswear event, which ended on Friday with a slight downturn in visitors, introduced a new exhibition area and fresh initiatives, including its first-ever show dedicated to outdoor wear.
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![]( "Woolrich names Stefano Saccone new CEO")
Woolrich names Stefano Saccone new CEOWoolrich has announced the appointment of Stefano Saccone as CEO. He's "a manager with extensive international experience" who will continue to implement the brand’s global development plan.
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![]( "Woolrich reveals plans to become a global brand")
Woolrich reveals plans to become a global brandThe American outdoor label unveiled its new strategy at Pitti Uomo, revealing a project focused on in-store experience, social networks and storytelling in Asia and the US, with plans for a new flagship in New York.
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![]( "Pitti Uomo 95: menswear show set to surprise with new format and innovative projects")
Pitti Uomo 95: menswear show set to surprise with new format and innovative projectsOn Jan. 8, the Florentine show kicks off a path-breaking session, with a new layout, changes to many sections and a series of special events, with French label Y/Project top of the bill.
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![]( "WP Lavori in Corso sells Woolrich stake as Japanese group Goldwin’s share in US brand grows")
WP Lavori in Corso sells Woolrich stake as Japanese group Goldwin’s share in US brand growsItalian fashion companies WP Lavori in Corso and WP Holding have sold their long-held stake in Woolrich, whose majority shareholder is now L-Gam, as Goldwin’s stake also grows.
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![]( "Woolrich sold to Luxembourg private equity firm L-Gam")
Woolrich sold to Luxembourg private equity firm L-GamThe premium outdoor company has sold a majority stake to L-Gam Advisors Sarl in a move that has been described as a “further step in the globalization process” of the brand.
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![]( "Singer Lauryn Hill fronts fashion campaign for Woolrich, teases custom designs")
Singer Lauryn Hill fronts fashion campaign for Woolrich, teases custom designsSoul/hip-hop artist Lauryn Hill has teamed with American outdoor apparel brand Woolrich to design a capsule collection, also starring in the brand's autumn/winter 2018 images.
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![]( "‘I Go Out’ section a breath of fresh air at Pitti Uomo show")
‘I Go Out’ section a breath of fresh air at Pitti Uomo showThe menswear show’s outdoor style section is a hit, thanks to a directional range of apparel and accessories labels exhibiting their wares in wooden stands surrounded by plants and trees.