
The Florentine menswear event, which ended on Friday with a slight downturn in visitors, introduced a new exhibition area and fresh initiatives, including its first-ever show dedicated to outdoor wear.
31 published items with the word (s) or phrase Woolrich in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
The Florentine menswear event, which ended on Friday with a slight downturn in visitors, introduced a new exhibition area and fresh initiatives, including its first-ever show dedicated to outdoor wear.
Woolrich has announced the appointment of Stefano Saccone as CEO. He's "a manager with extensive international experience" who will continue to implement the brand’s global development plan.
The American outdoor label unveiled its new strategy at Pitti Uomo, revealing a project focused on in-store experience, social networks and storytelling in Asia and the US, with plans for a new flagship in New York.
On Jan. 8, the Florentine show kicks off a path-breaking session, with a new layout, changes to many sections and a series of special events, with French label Y/Project top of the bill.
Italian fashion companies WP Lavori in Corso and WP Holding have sold their long-held stake in Woolrich, whose majority shareholder is now L-Gam, as Goldwin’s stake also grows.
The premium outdoor company has sold a majority stake to L-Gam Advisors Sarl in a move that has been described as a “further step in the globalization process” of the brand.
Soul/hip-hop artist Lauryn Hill has teamed with American outdoor apparel brand Woolrich to design a capsule collection, also starring in the brand's autumn/winter 2018 images.
The menswear show’s outdoor style section is a hit, thanks to a directional range of apparel and accessories labels exhibiting their wares in wooden stands surrounded by plants and trees.
Boosted by positive retail results in Europe, the US outerwear brand will open a second Italian flagship in Rome, and will present the new Woolrich Outdoor line at Pitti Uomo 94.
The infiltration of luxury retailers in notable Canadian cities like Toronto and Vancouver have been on the rise since 2015.