Mango’s CEO has taken stock of one of the most difficult years for the group, marked by store closures, staff furloughs and declining sales. A tough situation in the face of which Ruiz remains proud and hopeful.
As Mango releases the results for its latest financial year, its newly appointed chief executive officer talks about the strategies that led to the record performance and the impact of the coronavirus outbreak.
In 2016, the fashion company reported a loss for the first time in its history, with a 2.9 percent drop in sales compared to the previous year. Mango expects to get back on a trajectory towards growth for 2017.
Myntra said it has bagged master distribution and management rights for Spanish brand Mango in India, the first time that an e-commerce player will manage the omni-channel strategy for a global fashion brand.