Shoppers searching Google for cosmetics will be able to try them on virtually through a deal with L'Oreal, as the French group looks to make up for lost store sales caused by coronavirus lockdowns by expanding online.
L'Oreal's virtual reality business ModiFace will provide make-up testing technology to Amazon, the French beauty group said on Tuesday, allowing users to try on lipsticks using mobile phone videos or photos.
The cruelty-free makeup brand has announced the demise of its iconic eyeshadow palette, which has sold more than 30 million units globally since its creation in 2010. The reason for the palette's passing is unknown.
L'Oréal is teaming up with Facebook to bring augmented reality makeup experiences to the masses, joining forces with the social media platform via ModiFace, the AR company that it acquired earlier this year.
A new beauty industry report has projected the global vegan cosmetics market will reach $20.8 billion by 2025, propelled by millennials. Brands already active in the space include Urban Decay, Arbonne, and Pacifica.
The vegan beauty movement is more than just a trend, according to a new report. Research by Grand View Research, Inc, has found that the global vegan cosmetics market looks set to reach USD 20.8 billion by the year 2025.