A record 971 exhibitors from 12 countries and regions, and 17,664 trade buyers from 35 countries and regions took part in the Intertextile Pavilion Shenzhen, reflecting the strength of the Southern China fashion sector.
There's been big change in the way lingerie is marketed in the 130 years since Triumph was launched and its newest campaign is embracing this change with a focus on empowerment and sisterhood rather than product.
Amazon Fashion has witnessed a tremendous rise in lingerie shopping in tier 2 and tier 3 cities. Interestingly, international brands have experienced significant demand from tier 2 and tier 3 cities compared to metros.
The ubiquitous athleisure trend is expected to be central to the growth of the global intimate apparel market over the next five years with sports bras becoming a leader among versatile and fashionable innerwear.