Better late than never. Some time after Topshop and Topman were expected to make their first foray into China, and over a year after signing a deal to enter the country, the UK fashion chains will set foot in Shanghai.
Topshop and Topman are linking up with the hugely popular Netflix show Stranger Things for its second series with the fashion retailer entering a “360 relationship” that takes in fashion and entertainment in its stores.
Sweden's H&M and Britain's Topshop/Topman are ultra-successful at driving engagement through image posts on social media, a new report shows. Meanwhile Forever 21 also does well but Zara and Mango struggle.
An official partner to the festival, the auto maker will use the occasion to stage one of its “Grow up.” events. The 2nd edition of the former trade show, now B&&B by Zalando, takes place September 1-3 in Berlin.