All the biggest makeup brands are succumbing one by one to the temptation of collaborating with the hottest online beauty influencers to boost their star count, and August has been full of surprise announcements.
Estée Lauder Cos stock hit a record high after it forecast stronger full-year profit and sales posted higher-than-expected results as the cosmetics maker sold more products from brands such as M.A.C and Tom Ford.
The makeup artist and YouTube star announced on Instagram that he is releasing his own line of cosmetics this fall, part of a recent trend where social media personalities leverage their following to create a product.
Too Faced teased its collaboration with blogger Kandee Johnson all the way back in January, and now the brand has offered a full preview of the collection. The limited edition collection will launch in September.
After 17 years as the cosmetic brand's creative director, James Gager is stepping down. Gager is moving up to assume a more senior creative management role at the corporate level of Estée Lauder Companies.