Cone Denim has partnered with Lenzing Group to become the only North American supplier offering sustainable denim made in the US. The company debuted the new sustainable denim fabric at Kingpins in NY this week.
The Lenzing Group has launched Tencel as its flagship brand. The redefining marks Lenzing's brand strategy to enhance product brand offerings, foster connection with customers, and drive consumer demand.
The Shop at Bluebird on London’s King’s Road held a launch event for its key autumn pop-up on Thursday with the concept store hosting a three-week link with sustainable luxury fashion e-commerce platform Rêve En Vert.