Aditya Birla Fashion and Retail (ABFRL), the fashion division of the Aditya Birla Group saw a surge in its profit witnessing a five-fold jump to Rs 113 crore (approx $ 16.8 million) for the quarter ended March 2018.
Ted Baker's comp sales edged down in 2017 but an e-tail surge more than made up for that. And growth continued across the UK, Europe and North America, although recent snowstorms have dented the new year's trading.
Ted Baker’s latest initiative underlines the place of colour stories in driving interest in new product, as well as the importance of creative marketing to boost awareness, as it launches an all-pink collection.
Aditya Birla Fashion and Retail Ltd (ABFRL) have managed to turnaround its fortunes in the third quarter as it posted a net profit of Rs 35 crore (approx $ 5.5 million) for the quarter ended December 31, 2017.
Ted Baker enjoyed a “good retail performance” over the tough Christmas trading period with the company saying on Wednesday that the eight weeks to January saw retail sales rising 9%, or 10.5% at constant exchange rates.