If anyone thought the athleisure trend might be fading, they couldn't have been more wrong. Lyst said Friday that 2019 saw soaring searches while 2020's New Year's resolutions have boosted demand further.
The athleisure trend is here for the long term say analysts at GlobalData with its new report saying Asos’s decision to target the £2.5bn sports apparel market is a reflection of the category’s durable appeal.
The UK brand has recruited Tryzens to help re-imagine its online offering to support its rapid international growth. The new site is scheduled to launch later this year with an improved omni-channel customer experience.
Mizzen + Main is the fourth brand in two weeks to receive an investment from L Catterton's Growth Fund. The performance-focused menswear brand will use the investment to expand its product offering and omni-channel.