In August, US group Levi Strauss formalised the acquisition of Beyond Yoga for $400 million. The group’s CEO recently elucidated the reasons behind the denim giant’s venture into new market territory.
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13 published items with the word (s) or phrase Sweaty Betty in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
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![]( "Behind Levi Strauss's entry into the athleisure market with Beyond Yoga acquisition")
Behind Levi Strauss's entry into the athleisure market with Beyond Yoga acquisition -
![]( "Gym-to-street, yoga and sculpting boom as activewear searches surge says Lyst")
Gym-to-street, yoga and sculpting boom as activewear searches surge says LystIf anyone thought the athleisure trend might be fading, they couldn't have been more wrong. Lyst said Friday that 2019 saw soaring searches while 2020's New Year's resolutions have boosted demand further.
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![]( "Athleisure to stay market driver as Asos prepares for major launch, Umbro unveils ambassador")
Athleisure to stay market driver as Asos prepares for major launch, Umbro unveils ambassadorThe athleisure trend is here for the long term say analysts at GlobalData with its new report saying Asos’s decision to target the £2.5bn sports apparel market is a reflection of the category’s durable appeal.
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![]( "Sweaty Betty to upgrade e-commerce site as it targets international growth")
Sweaty Betty to upgrade e-commerce site as it targets international growthThe UK brand has recruited Tryzens to help re-imagine its online offering to support its rapid international growth. The new site is scheduled to launch later this year with an improved omni-channel customer experience.
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![]( "L Catterton's Growth Fund invests in menswear brand Mizzen + Main")
L Catterton's Growth Fund invests in menswear brand Mizzen + MainMizzen + Main is the fourth brand in two weeks to receive an investment from L Catterton's Growth Fund. The performance-focused menswear brand will use the investment to expand its product offering and omni-channel.
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![]( "Rhone Apparel receives significant investment from L Catterton")
Rhone Apparel receives significant investment from L CattertonL Catterson's Growth Fund made a significant disclosed investment to men's activewear label Rhone Apparel. The investment is the private equity firm's second investment this week.
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![]( "House of Fraser in major athleisure store and web launch this spring")
House of Fraser in major athleisure store and web launch this springUK department stores giant House of Fraser is to launch a dedicated in-store and online activewear area on March 25 featuring branded and own-label ranges, the company told Fashion Network.
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![]( "Sweaty Betty to combine fashion and fitness in new Carnaby flagship")
Sweaty Betty to combine fashion and fitness in new Carnaby flagshipDirectional fitness brand Sweaty Betty plans to open a European flagship at 1 Carnaby Street in London’s West End as the sport luxe pioneer expands its presence in the key shopping area.
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![]( "Sweaty Betty names new US President and CEO")
Sweaty Betty names new US President and CEOBritish activewear brand Sweaty Betty has appointed Erika Serow as President and CEO of the US business, effective January 18, 2016.
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![]( "Sweaty Betty launches first U.S. concession at Bloomingdale’s")
Sweaty Betty launches first U.S. concession at Bloomingdale’sThe concession marks the British brand's third foray in the U.S. market and its second location in New York City