Supima, in a smart response to the pandemic, staged its annual celebration Design Lab entirely online on Thursday, as the organization looked forward to its next participation at this month’s Hyères Festival.
Supima, the cashmere of the cotton world, has won a fresh and artistic accolade. On Monday night, French artist Adrien Vescovi unveiled two giant seven-meter high toiles of dyed Supima inside the Palais de Tokyo.
A Cotton USA executive delegation recently travelled with Cotton Council International to Mumbai, Coimbatore, and New Delhi, to participate in conferences emphasising US cotton’s quality to Indian textile mills.
If fashion has any honey pot it is surely Hyères, which attracts a unique blend of hipster stars, clever insiders, and, this season, Supima, the quality American cotton grown in the deserts of the American South West.
The 33rd Festival of Fashion and Photography is set to be an intense affair, with Haider Ackermann attending as guest of honour, and a range of exhibitions, films, and contests for fashion, accessories and photography.