Milan Fashion Week Men's runs from 15 to 19 January, with an exclusively online and severely reduced calendar. Deprived of the majority of its stars, the event has bet on young talent and is introducing 10 new labels.
The resurgence of Covid-19 in Europe is increasing the uncertainty surrounding September fashion events. Trade show and fashion week organisers are trying to cope, amidst postponements, cancellations and online options.
No city stages fashion presentations as succinctly as Milan, all the way through the past week, which ended with the city closing its doors dramatically on Sunday after the first deaths from the coronavirus in Italy.
This season, the Milan Fashion Week Men’s has teamed up with London, and will welcome a spate of new names and major comebacks, from Gucci to Ferragamo, to bolster its programme and make up for 11 withdrawals.
Designers chose to host their runways in the most unexpected places on Sunday, like Sunnei, which unveiled its collection among the giant pillars holding up a motorway, and Palm Angels, which opted to show in the metro.