Sales at luxury puffer jacket maker Moncler recovered in the key final quarter of 2020 to rise by 8% despite the fallout from the coronavirus pandemic, as soaring revenues in Asia helped it offset a decline in Europe.
Gucci has hung on to its most-in-demand number one position in the latest Lyst Index while The North Face had the hottest product in Q4, topping both the women’s and men’s list - a first for the index.
Luxury puffer jacket maker Moncler is betting heavily on younger consumers and the Chinese market to help sales bounce back from the coronavirus crisis, its boss said, seeing scope for a recovery in late 2021.
Moncler is to acquire Stone Island’s parent company with the outerwear specialist aiming to eventually take over the entire share capital of the business in a deal that values Moncler’s smaller peer at €1.15 billion.
It’s been a weird year for fashion retail so far and Q2 in particular saw unprecedented global conditions, so it’s no surprise that the new Lyst Index is different from usual with Nike and Birkenstock's riding high.
The latest Lyst Index comes in the middle of the biggest crisis to hit fashion in decades. And the luxe search giant said the impact of Covid-19 was felt in the quarter, affecting what people searched for.
Not many creators begin collections after reading proper works of psychoanalysis, but Paul Andrew did this summer, and the result was a powerful statement of modern fashion for the house of Salvatore Ferragamo.
Off-White and Bottega Veneta are continuing to ride high in the latest version of The Lyst Index. The Q4 report from the high-end search engine showed that Off-White is again the "hottest brand on the planet”.