Colorado-based apparel and footwear group VF Corporation announced on Monday that it will acquire NYC streetwear brand Supreme for $2.1 billion. The company plans to achieve $1 billion in sales with the label by 2024.
Following the spin-off of its denim business earlier this year, the Denver, Colorado-based apparel and footwear company has announced a new strategic growth plan, as well as an updated logo and corporate identity.
The VF-owned youth brand announced on Wednesday that it plans to reach $5 billion in revenue by fiscal 2023, a $2 billion increase that Vans is hoping to drive with strong growth in its direct-to-consumer business.
The owner of Vans, The North Face and Timberland reported on Friday that its revenue increased 23% in the first quarter of 2019 with growth driven by its active and work segments and international sales
The Greensboro, North Carolina-based apparel and footwear company announced on Wednesday the return of the former Vans President, who will take on the newly created role of vice president, strategic projects at VF Corp.