Gap Inc raised its forecast for annual sales and profit, expecting an unabated surge in demand for new apparel as more people begin to step out and socialize after a year of hunkering down at home due to the pandemic.
The clothes are still snug and cosy, but fashion designers are now dreaming of outings and parties, judging from the womenswear collections for next winter presented virtually in New York, London, Milan and Paris.
H&M is putting more support behind Thursday’s launch of its Simone Rocha collaboration with a digital experience “activated via a beautiful, limited-edition book created in collaboration with painter Faye Wei Wei”.
London Fashion Week ended Tuesday night after scores of virtual shows, presentations and debates, with a collection by Simone Rocha, and Priya Ahluwalia winning the latest Queen Elizabeth II Award for British Fashion.
Fresh from news of its forthcoming Simone Rocha collab, H&M has unveiled two more collabs with a sustainable Lee jeans hook-up for kids and a loungewear launch with “writer, performer and storyteller” Yrsa Daley-Ward.
Without question, this has been the strangest season in fashion in 50 years, where designers have been busy asking themselves what the point of their profession is. What the French call "une remise en question."