Launchmetrics has released its 4th “State of Influencer Marketing” report, revealing a number of trends, including skews in target demographics, changes in influencer remuneration and the rise of micro-influencers.
The Chinese boyband star was unveiled as the brand's first-ever International Youth Creative Ambassador last month, and his first interactive marketing campaign for sportswear range Adidas neo has ranked highly on Weibo.
The great and the good of British and international fashion gathered in London on Monday evening to honour fashion's biggest influencers who have shaken up the business, driven design and helped to change society.
Soccer star Cristiano Ronaldo muscled his way into Instagram’s top-followed ranks this year as he documented his career and growing family, but pop star Selena Gomez still reigned supreme on the social media platform.
Alessandro Michele’s Gucci makeover continues to keep the brand in top spot when it comes to desirability, and Rihanna is the top influencer, while sleeves have replaced shoulders as the statement zone this year.