Reviving old-fashioned or forgotten brands requires a set of certain skills – patience, respect for DNA, deep-pockets and real affection for a marque, which for some reason Italians seem particularly good at doing.
Kylie, Kim, Meghan and Cardi have been the top influencers in 2018, while ugly sneakers, skinny jeans, bike shorts, leggings and logos, logos and more logos have been fashion favourites, the annual Lyst index shows.
The international brewer has chosen the Italian sportswear brand as its partner for the latest World Cup-themed edition of the company’s #Heineken100 program, resulting in a six-piece soccer-focused capsule.
Alessandro Michele’s Gucci makeover continues to keep the brand in top spot when it comes to desirability, and Rihanna is the top influencer, while sleeves have replaced shoulders as the statement zone this year.
The athleisure trend is here for the long term say analysts at GlobalData with its new report saying Asos’s decision to target the £2.5bn sports apparel market is a reflection of the category’s durable appeal.