From new labels to store openings and marketing campaigns, the French luxury group continues to invest on all fronts, notably in its fashion business, whose sales boomed in H1 2019, driven by Dior and Louis Vuitton.
The multi-talented performer has revealed that she will be releasing her Haus Laboratories cosmetics line later this year, having signed an exclusive deal for its launch with global e-commerce giant Amazon.
Rihanna has unveiled her new fashion brand with Louis Vuitton owner LVMH, a rare move by the French group to set up a label from scratch as it taps into soaring demand for celebrity collaborations in the luxury world.
The rumoured launch by LVMH of a global label with pop star Rihanna is now official and imminent. Heralded for this spring, the label is called Fenty, the name of some of Rihanna’s existing product lines.
LVMH is one of France’s most valuable groups, and chairman Bernard Arnault is Europe’s richest man, yet the luxury baron insisted on Thursday at the annual shareholders meeting that it's really just a family affair.
The luxury giant and its labels are adopting measures to promote diversity and gender equality, and recently LVMH adhered to the code of conduct against the discrimination of the LGBTQ community in the workplace.