Buoyed by the Mondogenius project's record results and the recent entry on the perfume market, Moncler has announced it will move into 38,000 m2 new Milanese headquarters not far from those of Prada and LVMH.
On September 25, the down jacket label will unveil in Milan the new Genius collections by 11 designers, with pop star Alicia Keys headlining an online event staged concurrently in New York, Shanghai, Tokyo and Seoul.
This week, following in the footsteps of mighty conglomerates like LVMH and Kering, New Guards launched its own eyewear division, spearheaded by Francesco Ragazzi, the creative director and founder of Palm Angels.
The pandemic has forced luxury goods companies to use social media, video and virtual showrooms to woo their wealthy customers in Europe when tourists, especially from China, have been absent for more than a year.
Ruffini Partecipazioni, the investment vehicle of Moncler CEO Remo Ruffini, said on Wednesday it had completed the accelerated bookbuilding for the placement of a 3.2% stake at a price of 48.80 euros per share.
Luxury puffer jacket maker Moncler is betting heavily on younger consumers and the Chinese market to help sales bounce back from the coronavirus crisis, its boss said, seeing scope for a recovery in late 2021.
Moncler is to acquire Stone Island’s parent company with the outerwear specialist aiming to eventually take over the entire share capital of the business in a deal that values Moncler’s smaller peer at €1.15 billion.
Italian fashion group Moncler reported a first-half operating loss for the first time in its history on Monday as a drop in sales caused by the coronavirus crisis lockdowns accelerated sharply in the second quarter.
Moncler said on Thursday it had signed an agreement with France's Interparfums to start selling perfumes, as it seeks to diversify its brand and lessen the impact of the coronvirus crisis on the luxury goods sector.