Gamification is a word we hear more and more often in retail today and Burberry has unveiled its first online game as yet another way of reaching the young consumers that are increasingly important to the brand.
Expect a somewhat confusing scene in London Fashion Week this season, with a multitude of art installations, pop-ups and events open to the public –though much of that will represent a very welcome change.
Tommy Hilfiger is working on a plan to take his next runway collection to Paris. The American designer is already in talks with the Fédération de la Haute Couture et de la Mode on a suitable time slot for his show.
Burberry has released more details of how its see-now, buy-now strategy is evolving under Riccardo Tisci with limited edition pieces from his first collection to be available through a series of 24-hour product releases.
The NYC-based brand has announced a collaborative window display to be unveiled in seven global stores to celebrate the launch of the first retro graffiti-inspired collection in a series of limited-edition capsules.