Adidas is selling Reebok to Authentic Brands Group for up to €2.1 billion ($2.46 billion) as it exits an investment that never generated the rewards it had hoped for.
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326 published items with the word (s) or phrase Reebok in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
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![]( "Adidas sells under-performing Reebok to Authentic Brands for €2.1bn")
Adidas sells under-performing Reebok to Authentic Brands for €2.1bn -
![]( "Adidas shortlists bidders in Reebok sale, sources say")
Adidas shortlists bidders in Reebok sale, sources sayAdidas has drawn up a shortlist of bidders for its Reebok brand as it seeks to draw a line under an ill-fated investment that never lived up to the German sporting goods company's expectations, sources said.
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![]( "Victoria Beckham’s rebirth and new strategy")
Victoria Beckham’s rebirth and new strategyVictoria Beckham unveiled her pre-spring collection this week in an important turning point for her fashion houses, as it represents her first unified collection in several years.
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![]( "La Samaritaine revealed: a beautiful store; somewhat formulaic product mix")
La Samaritaine revealed: a beautiful store; somewhat formulaic product mixFinally after 16 years closed; municipal headaches; massive rebuilding and Covid delays, France’s most storied department store La Samaritaine revealed itself on Monday, after an estimated €750m investment by owner LVMH.
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![]( "Benetton appoints Ramprasad Sridharan as CEO, managing director for India")
Benetton appoints Ramprasad Sridharan as CEO, managing director for IndiaThe Benetton Group has appointed Ramprasad Sridharan as its new chief executive officer and managing director for the Indian market.
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![]( "Adidas launches Reebok auction, China row may dent Asian interest")
Adidas launches Reebok auction, China row may dent Asian interestSporting goods maker Adidas has launched the sale of its Reebok brand in an auction which risks being affected by a political row over possible forced labour in China's western Xinjiang region, three sources said.
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![]( "Adidas announces Peloton partnership along with other profit-driving plans")
Adidas announces Peloton partnership along with other profit-driving plansGerman sports giant Adidas aims to double e-commerce sales by 2025 and be more sustainable as part of a five-year plan to lift profits closer to Nike's level. Part of this is a link-up with Peloton.
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![]( "Adidas expects strong rebound, takes Reebok hit")
Adidas expects strong rebound, takes Reebok hitGerman sportswear maker Adidas predicted a strong rebound in sales in 2021, particularly in Asia and Latin America, although its operating profit will be trimmed by costs associated with divesting the Reebok brand.
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![]( "Reebok names New Balance veteran VP of apparel")
Reebok names New Balance veteran VP of apparelReebok announced on Thursday the appointment of New Balance veteran Portia Blunt to vice president, apparel.
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![]( "Adidas plans to sell struggling Reebok brand")
Adidas plans to sell struggling Reebok brandGerman sportswear maker Adidas AG plans to sell or spin-off its underperforming Reebok brand, 15 years after it bought the U.S. fitness label to help compete with arch-rival Nike Inc.