One of the UK’s leading fashion events, Pure London, has announced the launch of a new Accessories Concept at the AW18 show in February. The new concept is a platform for young talent in footwear and accessories.
London trade show Pure has promoted Julie Driscoll to the role of managing director. She will drive the next step in Pure’s evolution as the event unveils a new campaign and website for its February show.
Traffic was moderate but the mood ebullient at Pure London, the fashion trade show which this season focused on interplanetary travel, exotic ethnic designs and techy sportswear. The three-day show ended Monday night.
Fashion tradeshow expert Mirjam Dietz will help build awareness and sales for UBM Fashion in Europe. She has worked with German trade shows in the past including Bread & Butter, Igedo Company and Munichfashion.company.
Pure London looked relatively busy last week despite the industry and retail sector facing huge challenges, from the impact of Brexit to business rate rises. Most interesting was the offer from newcomers to the show.
The global fashion event that showcases premium, directional, and contemporary womenswear, menswear, young fashion, accessories, and footwear, will bring in new brands and trends this year, from February 12 to 14, 201...