The pandemic has forced luxury goods companies to use social media, video and virtual showrooms to woo their wealthy customers in Europe when tourists, especially from China, have been absent for more than a year.
“Everyone reacts to sincere things. When you do something that you really believe in it, and not just for commercial reasons, people react... people understand,” argues Roger Vivier's artistic director, Gherardo Felloni.
EssilorLuxottica is targeting a recovery in its business this year to levels seen before the COVID-19 crisis after the Oakley and Ray-Ban maker's fourth-quarter revenue showed further signs of improvement.
The clothes are still snug and cosy, but fashion designers are now dreaming of outings and parties, judging from the womenswear collections for next winter presented virtually in New York, London, Milan and Paris.
Prada’s sales and profits rebounded at the end of last year from a first-half slump due to the coronavirus pandemic, boosted by a strong performance in China and elsewhere in Asia, a positive trend that has continued.
Global warming or not, designers seem obsessed with winter snow this season, few more so than Miuccia Prada, whose latest collection for Miu Miu, unveiled on Tuesday, was shot in the mountain fastness of the Alps.