On Wednesday, the Florentine show opened its 100th edition, hosting nearly 400 exhibitors with a cheerful mood, veined with the attending menswear professionals’ excitement at finally getting together again.
Pitti, the giant Florentine menswear salon, will host this year’s LVMH Prize finalists with a major installation in this summer’s reschedule edition, amid fresh signs of momentum at the giant trade show.
Florence-based trade show Pitti Uomo will be one of the first to relaunch its physical show, from June 30 to July 2, albeit in a reduced format and with safety measures. It expects up to 8,000 buyers and over 300 brands.
Pitti Immagine Uomo, the second digital-only version of the famed menswear trade salon, on Monday revealed a substantial rise in buyer traffic online, as the salon revealed it may still stage a physical event in July.
Following a decision by the Italian government, trade shows Pitti Uomo, Pitti Bimbo and Pitti Filati will take place exclusively online on the Pitti Connect platform which will remain online until the start of April.
Pitti Connect took a novel turn with Herno CEO Claudio Marenzi presenting the brand’s latest sustainable ideas with Globe, before linking to Eataly founder Oscar Farinetti, who has launched eco-retail concept Pea Green.
Brunello Cucinelli, who opened the famed Florentine trade fair Pitti on Tuesday, is fashion's resident philanthropic designer entrepreneur. One of fashion's busiest men discusses his idea for a new social contract.