The world's premier menswear show ended on Thursday evening with a positive outcome, welcoming 4,900 buyers in total, more than double the attendance of the June session, and auguring well for the rest of the season.
According to a study by consulting firm PwC presented in Florence on Monday, Italy’s fashion market is expected to be worth €81.3 billion in 2023, up from €78 billion this year, still penalised by reduced tourism.
They may be letting unvaccinated tennis players into Australia, but here at Pitti Uomo 101 in Florence, Covid passes are obligatory, each entrant is temperature checked, and everyone wears a PPF8 masks.
The Florentine show is the first event to take place in physical format at the start of 2022. Despite being hit by the renewed Covid-19 surge, it will showcase more than 500 exhibitors from January 11 to 13.
The house of JW Anderson will move its next men’s show and its pre-fall collections to Milan, to be unveiled during the next fashion week in that city in January, in a major coup for the Italian fashion capital.
On January 11-13, the childrenswear show will be staged at the Fortezza da Basso venue in Florence, together with menswear counterpart Pitti Uomo, featuring some 170 exhibitors, of which 81 coming from outside Italy.