Kering Group’s luxury menswear brand Brioni has named the US celebrity Brad Pitt as its new brand ambassador. The brand is also celebrating its 75th anniversary this coming year with a special event at Pitti Uomo.
The luxury menswear label owned by Kering has chosen the famous Florentine trade show to make its grand comeback. For Brioni's 75th anniversary, it will stage an event-presentation produced by Olivier Saillard.
For the past few years, cool active sport brands worldwide have been obsessed with one role model – Moncler. One other brand carving out new territory on the apparel map is Rossignol, the nec plus ultra of Alpine skis.
Milan Fashion Week starts on Tuesday 17 with an exciting calendar featuring new names like Boss and Peter Pilotto; a host of Chinese designers and emerging talent; and Italy’s leading labels, except for Roberto Cavalli.
The market has evolved greatly in recent years, transforming the design process and the way fashion start-ups are created. FashionNetwork.com looks at the advantages emerging designers have, and the hurdles they face.
The Japanese sports brand, until now structurally integrated within the Asics group, has set up its own organisation, introducing fresh lines and soaring to new heights with collaborations like the one with Givenchy.
Scores of off-calendar presentations and shows are now the norm, in parallel with increasingly intense fashion week schedules. FashionNetwork.com spoke with designers and buyers to understand the phenomenon.