With production company Division, FashionNetwork.com has analysed the way digital tech and the pandemic have forced labels to rethink how they express themselves, many using virtual catwalk shows as a novel tool.
The house of Balmain has developed a limited-edition collab with Latin pop superstar Maluma, which debuts today. Stemming from a series of four bespoke outfits Olivier Rousteing developed for the Colombian singer's tour.
Balmain is the latest fashion house to launch its own podcast. Named L’Atelier Balmain, the house’s podcast debuts a 10-part series concentrating on key aspects of Balmain’s unique history and singular DNA.
You can’t keep a good showman down. And few are better fashion fantasists than Olivier Rousteing of Balmain, whose latest collection was an homage to the one thing all of us have been gasping for – travel.
Gucci has hung on to its most-in-demand number one position in the latest Lyst Index while The North Face had the hottest product in Q4, topping both the women’s and men’s list - a first for the index.
On Wednesday, creative director Olivier Rousteing organised a photoshoot for Balmain's 2021 pre-collection at its store on Paris’ rue Saint-Honoré. The event was visible from the street through the store’s windows.
Balmain has appointed Tancrède de Lalun to be group director of merchandising at the Paris house. A graduate of the Institut Français de la Mode, de Lalun has lengthy experience in merchandising and luxury goods.
Without question, this has been the strangest season in fashion in 50 years, where designers have been busy asking themselves what the point of their profession is. What the French call "une remise en question."