The LVMH-owned luxury label, which is getting ready for a big September relaunch with ready-to-wear, is redefining its image with a new logo and a shortened name, having dropped the founder's first name.
LVMH is close to acquiring a new perfume brand, Jean Patou, for its portfolio and has done it very much on the quiet. The French conglomerate took management control last year without any fanfare from Designer Parfums.
The fashion house created by French fashion designer Christian Lacroix is celebrating its 30th anniversary this year. Three decades of success which have seen it diversify into lifestyle collections and homewares.
After a first auction in 2015, fans will get another stab at bidding for a host of noteworthy creations -- including 20 designs by Dior -- that are part of French fashion antiquarian Didier Ludot's private collection.
The partnership will see the prestige beauty business work together with Jennifer Lopez to develop a new strategy to boost her fragrance business globally. The actress' fragrance franchise was previously handled by Coty.