In an industry first, Paris Fashion Week Men and Paris Haute Couture Week are introducing personalised NFTs for their June and July editions, in partnership with digital certification consortium Arianee.
With Paris finally exiting the lockdown, and Parisians enjoying their city without masks, the international menswear runway season climaxes with six days of Paris shows this week, albeit within the penumbra of Covid.
The Spring-Summer 2022 men’s fashion week scheduled from June 22-27 in Paris will feature six physical shows, including those by Dior and Hermès, plus the Jacquemus show on June 30, to be staged near the French capital.
The Federation de la Haute Couture et de la Mode, the organization that controls the calendar of Paris runway seasons, has unveiled two new digital devices allowing fashion houses to measure their ecological impact.
With production company Division, FashionNetwork.com has analysed the way digital tech and the pandemic have forced labels to rethink how they express themselves, many using virtual catwalk shows as a novel tool.
As Tranoï and the French Fashion Federation join forces, and Who’s Next and Mode & Objet confirm their dates, French trade shows are preparing their return, after cancelling several editions due to the pandemic.