Zara is launching a capsule collection with the Los Angeles-based brand founded by Khloé Kardashian in order to strengthen its foothold in the United States, its second largest market in terms of sales.
Amancio Ortega’s daughter assumes the presidency of the group effective April 1 following the departure of Pablo Isla. We analyze the challenges she will face in the handover alongside new CEO Óscar García Maceiras.
After a virtual collaboration with Ader Error in December, the brand launches a virtual capsule collection on the Zepeto app. Available from this March 29, the capsule is also on sale in its physical stores.
Inditex's leading retailer, garnering a turnover of €19,586 million in 2021, continues to expand Zara Beauty with makeup products. Its apparel ventures once again into the premium end of the market with Zara Studio.
Targeting Gen Z consumers, the Spanish fashion chain has teamed up with the South Korean fashion collective to launch its first virtual collection, available also physically, another step toward a premium positioning.