Crystal specialist Swarovski has chosen Milan and Italy as the first venue of its new Crystal Studio retail format, based on interactivity and digital tech, which will be replicated with various adaptations worldwide.
For the past few years, cool active sport brands worldwide have been obsessed with one role model – Moncler. One other brand carving out new territory on the apparel map is Rossignol, the nec plus ultra of Alpine skis.
Nike is reportedly nearing a deal to become a major sponsor of the games and the official sponsor of Team USA, with an additional clause for access to manufacturing, branding and promotional rights for the event.
Puma is launching a campaign to mark the 50th anniversary of a US sprinter's black-gloved salute at the 1968 Olympics, shortly after rival Nike scored a hit with an ad starring a modern-day activist for racial equality.
The art of reviving an esteemed but almost moribund brand – a skill in which the French have few equals – is one very much in evidence at Vuarnet, as it opens a brand-new flagship in New York's Nolita on Bastille Day.
News from the BFC is coming thick and fast at the moment. Just a day after naming Farfetch exec Stephanie Phair as its new Chair, the group has unveiled David Beckham in the brand new role of Ambassadorial President.
Nike Inc on Tuesday defeated an appeal by a renowned photographer who accused the sportswear company of ripping off his iconic photo of basketball superstar Michael Jordan, and using it to create its "Jumpman" logo.
Sponsorship accounts for a fifth of revenues for the International Olympic Committee (IOC), which protects that income by monitoring closely for any infringements, but guerrilla marketing tactics are taking off.