Kering Group’s luxury menswear brand Brioni has named the US celebrity Brad Pitt as its new brand ambassador. The brand is also celebrating its 75th anniversary this coming year with a special event at Pitti Uomo.
The luxury menswear label owned by Kering has chosen the famous Florentine trade show to make its grand comeback. For Brioni's 75th anniversary, it will stage an event-presentation produced by Olivier Saillard.
Pitti Uomo is celebrating its thirtieth birthday at its current June edition with a stunning exhibition by Olivier Saillard at the Palais Pitti, which chronicles the evolution of the male wardrobe from 1989 to 2019.
The latest step in the renovation of Champs Elysees is the new flagship of J. M. Weston, France’s classiest shoe brand. A superb timeless showcase, possibly the most luxurious setting of any shoe store anywhere.
The designer will pilot a major exhibition covering three decades of men's fashion at the fashion and costume museum in Florence. Slated for June 2018, the event coincides with the 94th edition of Pitti Uomo.