Sweden's H&M and Britain's Topshop/Topman are ultra-successful at driving engagement through image posts on social media, a new report shows. Meanwhile Forever 21 also does well but Zara and Mango struggle.
Gap Inc reported better-than-expected second-quarter results and raised its full-year profit forecast, helped by strong demand for Old Navy products and fewer discounts, and its shares rose about 5 percent.
Gap Inc reported a surprise rise in quarterly same-store sales on Thursday, the latest sign that the apparel retailer's turnaround plan is working.The company's shares were up 3.9% at $24.1 in trading after the bell.
Amazon topped the list of Engagement Labs' TotalSocial ranking for its online brand sharing performance and offline reputation. Nike, Nordstrom, Victoria's Secret, Adidas and Under Armour also topped the list.
Adidas and Reebok are the world’s most transparent brands, but despite achieving the highest scores, they still have a long way to go towards being completely transparent, according to Fashion Revolution.