Sports giant Asics really does have a challenge on its hands. The company has reported bleak nine-month figures and has also downgraded its full-year profit expectations as net sales fell 4.7% to ¥295.68 billion.
Lacoste has named Novak Djokovic its new brand ambassador with the tennis star to wear the label on and off the court. The brand has created a Djokovic line and ad campaign starring him alongside the brand's founder.
Uniqlo this week launched its new Mickey Plays collection with an event in Paris featuring world no. 1 tennis player Novak Djokovic.The Mickey Plays T-shirt collection features 12 designs, including eight for men at 9.