Prada’s sales and profits rebounded at the end of last year from a first-half slump due to the coronavirus pandemic, boosted by a strong performance in China and elsewhere in Asia, a positive trend that has continued.
Global warming or not, designers seem obsessed with winter snow this season, few more so than Miuccia Prada, whose latest collection for Miu Miu, unveiled on Tuesday, was shot in the mountain fastness of the Alps.
Without question, this has been the strangest season in fashion in 50 years, where designers have been busy asking themselves what the point of their profession is. What the French call "une remise en question."
Miuccia Prada didn’t stage any life shows this season in either Milan or Paris, though she did unveil two very carefully crafted videos, especially so in the case of Miu Miu, in Paris at lunchtime on Tuesday.
Raf Simons made his collaborative debut with Miuccia Prada on Thursday afternoon, in the most keenly anticipated runway show in the world this year. And the result was a powerful collection, a newer New Look.
“We must forge ahead, adapting to the situation,” was the motto of the Italian fashion industry’s main institutions on Tuesday, inaugurating a Milan Fashion Week thin on visitors but aiming for a 20-million e-audience.