On Tuesday, the Milanese luxury label unveiled its latest collection with a presentation film lensed by five photographers and artists, five different perspectives for five different wardrobes celebrating Prada's DNA.
At the presentation of the luxury group's annual results, boss François-Henri Pinault said there is no acquisition on the cards at the moment, the priority being ensuring the growth of Kering's own labels.
While fashion weeks come to an end along with the imploding calendars they bring, some labels have questioned the future of this system and the industy's predilection for overproduction and hyper-consumerism.
Leave it to Miuccia Prada to dream up a novel new strategy for her new Resort 2020 campaign – which debarked not on the pages of any magazine or on laptops, but on paper broadsheets wrapped around bouquets of flowers.
Streamlined engineering are the new buzzwords at Prada, which has unveiled its latest Linea Rossa collection, the second since its relaunch last year. Rolled out internationally this month with a series of presentations.
The womenswear collections for next summer presented in New York, London, Milan and Paris showcased 10 main trends, marking a return to a pared-down fashion, though one veined with a yearning for exuberance.