Fashion cars and fashion have always been good friends. Just ask Tommy Hilfiger, who on Tuesday announced a multi-year partnership with Mercedes Benz to be the Formula One world champion team’s official apparel partner.
The glitzy Victoria's Secret fashion show stumbled across the finish line Monday night in its first-ever China staging after a run-up marred by setbacks and reports of political interference by Beijing.
An official partner to the festival, the auto maker will use the occasion to stage one of its “Grow up.” events. The 2nd edition of the former trade show, now B&&B by Zalando, takes place September 1-3 in Berlin.
From 2018 onwards, Mercedes-Benz will no longer be affiliated with the IMG-organised Berlin Fashion Week, reported several Berlin newspapers this week, as the German automobile manufacturer rolls out a new strategy.