L'Oreal, the world's biggest cosmetics group, forecast a strong rebound in makeup sales when the COVID-19 pandemic gives way to a "roaring 20s" when people get dressed up and go out again to socialise.
Shoppers searching Google for cosmetics will be able to try them on virtually through a deal with L'Oreal, as the French group looks to make up for lost store sales caused by coronavirus lockdowns by expanding online.
The French company behind Maybelline cosmetics and Garnier shampoo said on Thursday it was back to revenue growth in the third quarter as it performed well with Chinese customers and kept up its product launches.
Sales at Maybelline maker L’Oréal fell more sharply than expected in the second quarter, though the French beauty giant managed to contain any major profit erosion as the COVID-19 pandemic forced stores to close.
Purchases of cosmetics have picked up strongly again, particularly in China, as some countries exit coronavirus shutdowns that forced hair salons and retailers to close, L'Oreal Chief Executive Jean-Paul Agon said.
L'Oreal aims to cut out non-recycled plastic packaging by 2030 and bring in greener products like solid shampoo bars under its flagship Garnier brand as it steps up an environmental push, it said on Thursday.