The pandemic is almost behind us, and designers are celebrating a return to normal life with light, joyous, sensual outfits, judging from the summer 2022 women’s collections shown in New York, London, Milan and Paris.
Instead of presenting her collection with a simple video, the French designer has produced a website with various films showing how she creates her “eco-futuristic” fashion, an exciting journey into the heart of design.
Next summer’s womenswear collections showcased in New York, London, Milan and Paris – digitally and on the catwalks - were heavily influenced by life in lockdown, hankering for comfort, minimalism and inclusion.
It’s been a weird year for fashion retail so far and Q2 in particular saw unprecedented global conditions, so it’s no surprise that the new Lyst Index is different from usual with Nike and Birkenstock's riding high.
A strong and coherent image, a good international and online presence, and a certain agility have allowed designer labels to establish their success. This has proved a winning formula but it could evolve with Covid-19.