Faced with consumers who are increasingly demanding in terms of brand values, luxury labels are undergoing a sea change, extending their vision beyond products. Gucci more than others, through its unique initiatives.
Kering's fashion powerhouse Gucci plans to reopen prototype activities at one of its main Italian sites next week after reaching a deal with unions on health and safety measures for workers, it said on Saturday.
The Italian executive, who joined the luxury house in 2015, has occupied the position of executive vice president for merchandising and global markets since 2018, playing a central role at the company.
The day after the luxury group announced that it will pay a record fine of 1.25 billion euros to Italian tax authorities, shares in the company rose 1%, reflecting a certain confidence as this chapter draws to a close.