In 2021, the German sportswear giant recorded only a very slight increase in its business in China. The Covid-19 pandemic was certainly to blame but so was a boycott. Adidas relaunches with a new boss and a new strategy.
Chinese sportswear group Li Ning said on Thursday it planned to sell HK$10.5 billion ($1.35 bn) worth of new shares to raise capital for international expansion and for investment in newly launched product categories.
Sporting goods maker Adidas has launched the sale of its Reebok brand in an auction which risks being affected by a political row over possible forced labour in China's western Xinjiang region, three sources said.
More foreign retail brands came under criticism from social media in China on Thursday, in the wake of Beijing's propaganda offensive against H&M over the Swedish company's previously aired concerns on Xinjiang.
The Paris menswear season was all about Asian influences with a quartet of designers from that continent making dramatic stylistic statements Saturday, midway through the first season for men’s fashion entirely online.
The Paris menswear week is starting on Tuesday in a city still disrupted by strikes. The official calendar features 53 Fall/Winter 2020-21 shows, with another 20 scheduled off-calendar - an unprecedented number.
54 fashion houses will show in Paris between 14 and 19 January. Although Celine may be sitting this one out, five new brands will be stopping by for the first time, while Jacquemus and Givenchy are making their return.
Few people are better placed to suggest how fashion, luxury and beauty brands can reach Chinese consumers than Christina Fontana, director of fashion & luxury Europe for Alibaba, the world's biggest e-commerce company.