When Max Mara staged its Marella Agnelli moda resort 2022 collection at sunset on Tuesday in the Bay of Naples it marked the latest step in a subtle and long-term repositioning of the house as a major fashion player.
There is a great debate in fashion. Will women want elegance and sophistication when the pandemic eventually ends or will their biggest needs just be ease and comfort? Ian Griffiths of Max Mara, believes in the former.
The German brand owned by the Richemont group has recently dropped a collaboration with French label Maison Kitsuné, confirming the intention of strengthening its cross-category appeal beyond its iconic logo.
Bottega Veneta took its social media distancing position to a new level of aloofness this weekend, when it announced that it had staged a secret show in Berlin nightclub Berghain, while not releasing images of the event.
Donatella Versace has launched Medusa Power Talks, a female-led platform designed to discuss the experiences of women in power in 2021. First guests include Precious Lee, Indya Moore, Irina Shayk and Chelsea Miller.
Tory Burch returned to the canteen of her youth, to the famed Oden restaurant of Tribeca, for her latest collection, a poetic homage in haute-gamme American sportswear to New York women making it through the pandemic.