The Federation de la Haute Couture et de la Mode has released estimates revealing that collectively all its catwalk seasons in Paris so far in 2021 scored a Media Impact Value of nearly a quarter of a billion euros.
The Federation de la Haute Couture et de la Mode, French fashion’s governing body, has announced the dates for its next menswear and haute couture runway seasons in January 2021, confirming they will take place.
'Phygital' events, the role of buzz-worthy models and the evolving power of influencer marketing are some of the key takeaways from this season’s fashion month, according to a new report from Launchmetrics.
The Fédération de la Haute Couture et de la Mode, French fashion’s governing body, has released the breakdown of the upcoming Paris Fashion Week, revealing that 18 houses currently plan to stage actual physical shows.
A photo of British designer Victoria Beckham together with her daughter Harper was the most effective social media post during London Fashion Week, giving her brand the title of most influential of the London season.
Big-spending luxury brands like Gucci, Louis Vuitton and Christian Dior are splashing out on everything from fashion shows to teams of advisers as they target social media platforms in the hunt for young shoppers.
The brand came out on top at the event for a second consecutive year, according to Launchmetrics’ Met Gala Social Media Report, a victory led once again by the influencer powerhouse that is the Kardashian-Jenner clan.