The Smiley Company has announced a major shake-up of its Greater China operations and has inked a new partnership deal with Walton Brown. The firm has become Smiley’s exclusive licensing agent in Greater China.
Reports of atheisure’s death are premature and the category is entering a new phase that will see it stronger was the message of a Euromonitor briefing on the future of one of the industry’s most dynamic categories.
Fashion brands from South Korea, China and Japan are becoming serious rivals of their Western peers as Asian consumers become increasingly confident in their own style and take pride in buying home-grown labels.
The Scottish brand has launched a website that allows customers to create their own sweaters. Twenty celebrities, including Tilda Swinton and Manolo Blahnik, have created bespoke models that are also available on the ...