Lifestyle has turned to technology for growth in the Indian market and banking on its private labels coupled with in-store tech, self-checkout kiosks, mobile POS and virtual trial rooms to boost sales going forward.
The Dubai-based Landmark Group’s fast fashion chain Lifestyle has earmarked an investment of Rs 200 crore ($29 million) on the expansion of its retail presence in India during the fiscal year 2019-20.
Landmark Group’s apparel brand Max Fashion will be investing heavily on marketing and expansion over the next three years in India as it aims to become the country’s first billion-dollar fashion brand.
The value fashion retailer Easybuy plans to reach a total of 200 stores by 2022 with a turnover of around Rs 1,000 crore ($150 million) up from its current total of over 75 stores and turnover of Rs 330 crore.
Landmark Group’s apparel brand Max Fashions is eyeing revenue of Rs 3,600 crore ($507.7 million) for the fiscal year 2018-19 and is looking to further tap the Indian market by opening stores across India.