Lacoste has named Novak Djokovic its new brand ambassador with the tennis star to wear the label on and off the court. The brand has created a Djokovic line and ad campaign starring him alongside the brand's founder.
Pentland Brands has added to its portfolio of sports-linked labels with an investment in Californian casual lifestyle sneaker brand SeaVees. The dormant brand was revived in 2009 and now plans a global rollout
French brand Lacoste is coming to terms with its streetwear side, thanks to a new collaboration with Supreme. The buzzy American brand released the first capsule images on its Instagram page on Monday.