German consumer goods firm Beiersdorf reported a fall in sales of adhesives to the auto industry in the third quarter but new products boosted its skin care business which held up better than expected.
German consumer goods firm Beiersdorf reported a recovery in sales of its Nivea skin cream and its premium La Prairie brand in the first quarter after a new chief executive pledged more investment to fight niche brands.
Beiersdorf, the maker of Nivea skin creams, is promoting current deputy chief executive Stefan De Loecker to the top job from Jan. 1, with a mandate to make the company more digitally savvy and expand internationally.
Beiersdorf, the maker of Nivea cream and Tesa adhesives, raised its guidance for 2016 earnings on Thursday on strong third-quarter sales at its consumer business, turning around a disappointing first half of the year.
Innovation is at the heart of the leading cosmetics groups' strategy. This is why Beiersdorf has forged closer links with Innoget, the innovation marketplace linking companies with the scientific community.